Case Study: SlideShare goes freemium
Startup Lessons Learned
AUGUST 16, 2010
It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare, founded in 2007, started experimenting with MVPs and A/B testing this year. That is customer development.
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