In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " MORE
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics. MORE
I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!), MORE
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Analytics > Mobile > Overview > Devices. MORE
After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution). MORE
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. MORE
Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. MORE
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis. MORE
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues. MORE
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports? MORE
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today. MORE
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time! MORE
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics. MORE
Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account. MORE
It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. They are hardly unique in creating compound metrics in the social analytics space. MORE
None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), MORE
For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus : If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big.]. POP your site and ad platforms analytics implementations. MORE
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges. MORE
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? MORE
It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled? MORE
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. MORE
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. This is right out of the Lean Analytics playbook (think: the One Metric That Matters ), where they’re mapping a user’s path/funnel through a website or mobile app and deciding what they want people to do, and how they’re going to measure it. MORE
In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […]. Lean Startup MORE
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. If you use Google Analytics then you can download these reports directly into your account and starting having immediate sexy data fun. MORE
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. MORE
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock! MORE
This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Go get Alistair and Ben's book Lean Analytics. MORE
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. MORE
But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. You can do this in Google Analytics. MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. MORE
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page. MORE
by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1. MORE
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. MORE
YouTube Marketing and Analytics Framework for Success. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube Marketing And Analytics: A Primer For Magnificent Success is a post from: Occam's Razor by Avinash Kaushik. MORE
If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. MORE
Google Analytics can provide answers. #1: This google analytics report will tell you how much traffic is dropping off at each funnel step. The truth is that the funnel in Google Analytics was missing 2 steps! Blog eCommerce Resources SaaS Resources Analytics google analytics MORE
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics. MORE
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. In Google Analytics of course. MORE
Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. MORE
" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" MORE
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews. MORE
Analytics Related Topics Brandanew
JANUARY 8, 2016
Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.
Occam's Razor
FEBRUARY 10, 2016
If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.
Occam's Razor
JANUARY 4, 2016
I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.
Occam's Razor
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!
Occam's Razor
MAY 5, 2016
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.
ConversionXL
JANUARY 12, 2016
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!
Occam's Razor
DECEMBER 12, 2016
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?
Startup Professionals Musings
MARCH 24, 2017
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics.
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.
Occam's Razor
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.
Occam's Razor
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Analytics > Mobile > Overview > Devices.
ConversionXL
MARCH 3, 2016
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports?
ConversionXL
JANUARY 8, 2016
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.
Instigator Blog
FEBRUARY 2, 2015
In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […]. Lean Startup
Startup Professionals Musings
FEBRUARY 18, 2016
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.
ConversionXL
JULY 29, 2014
After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).
Instigator Blog
JANUARY 14, 2014
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. This is right out of the Lean Analytics playbook (think: the One Metric That Matters ), where they’re mapping a user’s path/funnel through a website or mobile app and deciding what they want people to do, and how they’re going to measure it.
Occam's Razor
MAY 27, 2015
For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus : If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big.]. POP your site and ad platforms analytics implementations.
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics.
ConversionXL
APRIL 25, 2016
Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.
YoungUpstarts
APRIL 17, 2017
by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1.
Occam's Razor
DECEMBER 9, 2013
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges.
Occam's Razor
APRIL 8, 2013
This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Go get Alistair and Ben's book Lean Analytics.
ConversionXL
MAY 30, 2017
But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. You can do this in Google Analytics.
Occam's Razor
JUNE 10, 2013
It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. They are hardly unique in creating compound metrics in the social analytics space.
Occam's Razor
SEPTEMBER 30, 2013
Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Six simple visualizations, and solutions, for complex marketing, analytics and life challenges.
Occam's Razor
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.
Occam's Razor
MAY 19, 2014
None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?),
Occam's Razor
MARCH 18, 2013
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports.
Occam's Razor
MAY 20, 2013
" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"
Occam's Razor
FEBRUARY 3, 2014
YouTube Marketing and Analytics Framework for Success. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube Marketing And Analytics: A Primer For Magnificent Success is a post from: Occam's Razor by Avinash Kaushik.
ConversionXL
MARCH 26, 2014
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. In Google Analytics of course.
Inc Startups
MARCH 22, 2017
7 Ways Data Analytics Can Boost Your Business GrowthAnalytics can be used to optimiseevery area of your business
ConversionXL
JULY 17, 2014
Google Analytics can provide answers. #1: This google analytics report will tell you how much traffic is dropping off at each funnel step. The truth is that the funnel in Google Analytics was missing 2 steps! Blog eCommerce Resources SaaS Resources Analytics google analytics
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. If you use Google Analytics then you can download these reports directly into your account and starting having immediate sexy data fun.
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