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In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " MORE
Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. MORE
If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth. MORE
If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Digital Analytics MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup MORE
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis. MORE
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues. MORE
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. MORE
Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. Custom Funnels in Google Analytics 360. MORE
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today. MORE
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time! MORE
Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. Digital Analytics MORE
Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP MORE
For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Digital Analytics MORE
A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews in Adobe Analytics. This is a documented feature of Adobe Analytics implementations. MORE
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Both pictures above are frighteningly complex because the analytics world we occupy is complex. MORE
More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.” MORE
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? MORE
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Google Analytics excels at revealing your traffic sources. MORE
Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s When to make your first analytics hire. What to look for in your first analytics hire. MORE
With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Analytics code changes. Digital Analytics MORE
Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics. MORE
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock! MORE
I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it. MORE
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors MORE
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. MORE
When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics MORE
Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating MORE
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page. MORE
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors MORE
Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful. MORE
It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. Digital Analytic MORE
For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. In theory, our analytics department would work seamlessly to make the whole business profitable. MORE
For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. 13 key features of Google Analytics and Google Analytics 360. MORE
When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics. MORE
Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. MORE
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). MORE
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics. MORE
Analytics Related Topics deal architect
DECEMBER 12, 2019
I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it.
Startup Professionals Musings
NOVEMBER 15, 2019
Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics.
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deal architect
MARCH 14, 2018
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors
deal architect
MAY 24, 2018
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize.
ConversionXL
SEPTEMBER 13, 2018
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Google Analytics excels at revealing your traffic sources.
ConversionXL
FEBRUARY 18, 2020
For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. 13 key features of Google Analytics and Google Analytics 360.
ConversionXL
OCTOBER 29, 2019
Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. Digital Analytics
Startup Professionals Musings
MARCH 12, 2013
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.
Startup Professionals Musings
MARCH 24, 2017
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics.
ConversionXL
DECEMBER 13, 2018
For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Digital Analytics
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.
Occam's Razor
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!
Startup Professionals Musings
FEBRUARY 18, 2016
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.
YFS Magazine
MAY 26, 2017
Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.
YFS Magazine
MAY 15, 2018
When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics
deal architect
DECEMBER 9, 2013
Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to
View from Seed
FEBRUARY 27, 2019
Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s When to make your first analytics hire. What to look for in your first analytics hire.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year….
ConversionXL
JANUARY 3, 2019
With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Analytics code changes. Digital Analytics
ConversionXL
OCTOBER 8, 2019
A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews in Adobe Analytics. This is a documented feature of Adobe Analytics implementations.
Occam's Razor
JULY 24, 2018
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Both pictures above are frighteningly complex because the analytics world we occupy is complex.
ConversionXL
NOVEMBER 5, 2018
Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. Custom Funnels in Google Analytics 360.
The Startup Magazine
JUNE 10, 2019
More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.”
deal architect
MARCH 14, 2018
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "
deal architect
MAY 24, 2018
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS
Occam's Razor
DECEMBER 12, 2016
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.
YoungUpstarts
AUGUST 15, 2019
Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful.
deal architect
JANUARY 10, 2014
Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP
Occam's Razor
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!
deal architect
SEPTEMBER 9, 2012
Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating
ConversionXL
APRIL 10, 2019
If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Digital Analytics
ConversionXL
MARCH 4, 2020
Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software.
YoungUpstarts
JANUARY 23, 2019
If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth.
The Startup Magazine
NOVEMBER 25, 2019
When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics.
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.
ConversionXL
JANUARY 8, 2020
It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. Digital Analytic
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.
ConversionXL
JULY 2, 2019
For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. In theory, our analytics department would work seamlessly to make the whole business profitable.
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