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The growing data analytics industry is poised to help businesses optimize analytics to reduce costs without jeopardizing growth. Businesses need to increase their business analytics capabilities now more than ever, to protect against fraud, reduce costs, boost productivity, and more. MORE
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. MORE
If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. If you enjoy research, collecting and assessing metrics, or crafting a narrative or prediction based on historical data, then business analytics might be your perfect niche. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth. Business analytics professionals in action. MORE
In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Set up your Google Analytics goals. MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup MORE
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! You might also become a crazy fan of the glory that comes from ditching the lameness of last-click / last-visit obsession that pervades all current web analytics tool. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! MORE
When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For MORE
If you’re running a business that involves the use of computers and the Internet, then, you have to know about engagement analytics. Engagement analytics can help companies determine the effectiveness of their marketing campaigns. Maximize Engagement Analytics. MORE
Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: Why should you care about Google Analytics? MORE
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn. MORE
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. In part one, my good friend Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). Calculate your digital analytics total cost of ownership. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. The current crop of Analytics tools are getting better and better at the known knowns , the process of disintermediation of the humans doing that work is only going to accelerate… And then that work will disappear. MORE
Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP MORE
More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.” This means a majority of organizations are still missing out on opportunities to turn stored data into actionable insights using the advanced BI and analytics tools on the market today. MORE
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. There is another critical framework to figure out how you can take your analytics sophistication from wherever it is at the moment to nirvanaland. MORE
For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Charles Farina of Analytics Pros , who has used Google Analytics 360 for years, gave me an hour-long walkthrough of the platform to highlight the most meaningful differences: those that drive ROI. Google Analytics 360 overview. Digital Analytics MORE
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" MORE
Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Here’s a blog post with definitions of seven crucial analytics concepts: Web Analytics 101: Definitions. #3. I ask for your trust that people inside our company – with very little knowledge of analytics – would understand the above.). I hope you'll use the tips above to live your best analytics life. MORE
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Digital Analytics MORE
A relatively new concept, data analytics is the wave of the business current and future. Safety is another advantage of data analytics. For example, Beantown looks to data analytics jobs Boston police can rely upon to determine where in the city crime occurs for officer distribution. Increased Data Analytics in Jobs. Bureau of Labor Statistics offers insights as to how data analytics has created new jobs. Others business advice data data analytics MORE
Google Analytics Simplified for Small Business written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: Why should you care about Google Analytics? MORE
Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics. With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools. MORE
For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Tools to get raw analytics data. MORE
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. If you want to create accurate custom reports (or apply advanced segments), this post is mandatory reading: Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Bonus: There's lots of goodness that is hidden in Google Analytics. MORE
I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it. MORE
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors MORE
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Inputs. MORE
Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating MORE
I was invited to an analyst summit on SAP's Data and Analytics portfolio of products. Analytics, Big Data Enterprise Software (IBM, Microsoft, Oracle, SAP What a remarkable difference from last year! MORE
Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. MORE
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors MORE
Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful. It is used to make stock market predictions, detect fake news and prevent fraud by fintech companies. MORE
You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics. MORE
For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. 13 key features of Google Analytics and Google Analytics 360. MORE
When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics. MORE
Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year…. MORE
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS MORE
If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. In Google Analytics, an early predicted metric was: Conversion Probability. MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. Analytical Thinking: Skills, Interviewing, Value. MORE
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it to evolve the business strategy and direction. Let the data and the analytics suggest the questions you need to ask, not the answers. MORE
Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. How to implement YouTube analytics. MORE
Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. MORE
Analytics Related Topics deal architect
SEPTEMBER 26, 2020
I was invited to an analyst summit on SAP's Data and Analytics portfolio of products. Analytics, Big Data Enterprise Software (IBM, Microsoft, Oracle, SAP What a remarkable difference from last year!
deal architect
DECEMBER 12, 2019
I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it.
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Occam's Razor
AUGUST 9, 2021
If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. In Google Analytics, an early predicted metric was: Conversion Probability.
Occam's Razor
JULY 5, 2021
When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For
ConversionXL
SEPTEMBER 20, 2021
Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. How to implement YouTube analytics.
ConversionXL
JULY 28, 2021
Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019.
Startup Professionals Musings
NOVEMBER 15, 2019
Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics. With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools.
The Startup Magazine
OCTOBER 2, 2020
The growing data analytics industry is poised to help businesses optimize analytics to reduce costs without jeopardizing growth. Businesses need to increase their business analytics capabilities now more than ever, to protect against fraud, reduce costs, boost productivity, and more.
The Startup Magazine
SEPTEMBER 23, 2020
If you’re running a business that involves the use of computers and the Internet, then, you have to know about engagement analytics. Engagement analytics can help companies determine the effectiveness of their marketing campaigns. Maximize Engagement Analytics.
Up and Running
SEPTEMBER 13, 2021
In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Set up your Google Analytics goals.
Occam's Razor
MARCH 23, 2021
Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge.
deal architect
MARCH 14, 2018
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors
Duct Tape Marketing
JULY 2, 2020
Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: Why should you care about Google Analytics?
ConversionXL
AUGUST 5, 2020
You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics.
deal architect
MAY 24, 2018
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS
Startup Professionals Musings
FEBRUARY 6, 2019
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup
ConversionXL
MAY 13, 2020
For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Tools to get raw analytics data.
deal architect
JANUARY 10, 2014
Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP
deal architect
MARCH 14, 2018
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors
deal architect
SEPTEMBER 9, 2012
Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating
deal architect
MAY 24, 2018
Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS
ConversionXL
FEBRUARY 18, 2020
For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. 13 key features of Google Analytics and Google Analytics 360.
ConversionXL
SEPTEMBER 13, 2018
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Digital Analytics
deal architect
DECEMBER 9, 2013
Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to
Occam's Razor
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. In part one, my good friend Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). Calculate your digital analytics total cost of ownership.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. The current crop of Analytics tools are getting better and better at the known knowns , the process of disintermediation of the humans doing that work is only going to accelerate… And then that work will disappear.
YoungUpstarts
AUGUST 15, 2019
Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful. It is used to make stock market predictions, detect fake news and prevent fraud by fintech companies.
YoungUpstarts
JANUARY 23, 2019
If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. If you enjoy research, collecting and assessing metrics, or crafting a narrative or prediction based on historical data, then business analytics might be your perfect niche. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth. Business analytics professionals in action.
Occam's Razor
DECEMBER 12, 2016
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?"
Startup Professionals Musings
MARCH 12, 2013
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.
The Startup Magazine
JUNE 10, 2019
More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.” This means a majority of organizations are still missing out on opportunities to turn stored data into actionable insights using the advanced BI and analytics tools on the market today.
The Startup Magazine
NOVEMBER 25, 2019
When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year….
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.
YoungUpstarts
MAY 16, 2018
A relatively new concept, data analytics is the wave of the business current and future. Safety is another advantage of data analytics. For example, Beantown looks to data analytics jobs Boston police can rely upon to determine where in the city crime occurs for officer distribution. Increased Data Analytics in Jobs. Bureau of Labor Statistics offers insights as to how data analytics has created new jobs. Others business advice data data analytics
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Inputs.
Occam's Razor
JULY 24, 2018
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. There is another critical framework to figure out how you can take your analytics sophistication from wherever it is at the moment to nirvanaland.
Occam's Razor
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! You might also become a crazy fan of the glory that comes from ditching the lameness of last-click / last-visit obsession that pervades all current web analytics tool. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
ConversionXL
DECEMBER 13, 2018
For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Charles Farina of Analytics Pros , who has used Google Analytics 360 for years, gave me an hour-long walkthrough of the platform to highlight the most meaningful differences: those that drive ROI. Google Analytics 360 overview. Digital Analytics
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. If you want to create accurate custom reports (or apply advanced segments), this post is mandatory reading: Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Bonus: There's lots of goodness that is hidden in Google Analytics.
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. Analytical Thinking: Skills, Interviewing, Value.
Startup Professionals Musings
MARCH 24, 2017
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it to evolve the business strategy and direction. Let the data and the analytics suggest the questions you need to ask, not the answers.
Duct Tape Marketing
JULY 2, 2020
Google Analytics Simplified for Small Business written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: Why should you care about Google Analytics?
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