Trending Sources

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Go to any report in Google Analytics. Above.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Ready? (It Almost.

7 Ways Data Analytics Can Boost Your Business Growth

Fresh Inc.: The Staff Blog

7 Ways Data Analytics Can Boost Your Business GrowthAnalytics can be used to optimiseevery area of your business

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. You can order Lean Analytics today As it turns out, normal is a hard question.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. But, wait! al.).

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Yea!!!)

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?

How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

Product/Market Fit and Lean Analytics

Instigator Blog

In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […].

Lean 103

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

For how to go about this, use the wonderful Analytics Ladder of Awesomeness. POP your site and ad platforms analytics implementations.

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. Lean Startup and Lean Analytics is in the Enterprise. Lean Startup intrapreneurs Lean analytics lean startup

Lean 90

The Beginner’s Guide to Mobile App Analytics

ConversionXL

The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. If there is anything you can measure, even with your broken analytics implementation, do that first.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

They are hardly unique in creating compound metrics in the social analytics space. Everyone likes chasing big shiny objects all the time. Ready?

3 Tips for Improving Your Business with Analytics

Fresh Inc.: The Staff Blog

More businesses are embracing analytics, but there are better and worse ways to choose options. Here's how to avoid some common mistakes

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. Two things I love a lot: 1. All of that is good.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).

The 8 Best Analytics Programs for E-commerce Websites

Fresh Inc.: The Staff Blog

Analytics is the end-all be-all for e-commerce. Gain insight into every part of your e-commerce business with these 8 analytics platforms

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

None of the digital analytics tools make it easy to measure true profitability. Or to use sexy term du jour , we have big data!). Simple. Ouch.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Blog analytics

The Enterprise of the Future: Competing on People Analytics

Fresh Inc.: The Staff Blog

This post analyzes how people analytics will be the next big enterprise and how companies desperate for top talent need it

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

ConversionXL

Google Analytics can provide answers. #1: This google analytics report will tell you how much traffic is dropping off at each funnel step.