The Evolution of SAP Analytics

deal architect

I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it.

Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics.

Anaplan: The verticalization of analytics

deal architect

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup

Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Google Analytics excels at revealing your traffic sources.

Host Analytics: The Beauty of Focus

deal architect

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize.

Adobe Analytics Implementation: Hacks You Don’t Know About

ConversionXL

A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews in Adobe Analytics. This is a documented feature of Adobe Analytics implementations.

Google Analytics 360: The Features Worth $150k a Year

ConversionXL

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Digital Analytics

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

How to Better Align Internal Teams with Data Analytics

The Startup Magazine

More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.”

Measurement Protocol 101: Improve Your Google Analytics Data

ConversionXL

Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. Digital Analytics

Advice On How To Make Your First Analytics Hire

View from Seed

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s When to make your first analytics hire. What to look for in your first analytics hire.

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year….

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.

Website Analytics 101: Which Metrics Should We Measure?

YFS Magazine

When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics

4 Essential Methods of Session Stitching in Google Analytics

ConversionXL

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Analytics code changes. Digital Analytics

Startups That Tackle Big Data Analytics Will Win Big

YFS Magazine

Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!

Does Your Business Really Needs Big Data Analytics?

YoungUpstarts

Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful.

Ford: Analytics is Job 1

deal architect

Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to

6 Ways to Set Up Funnels in Google Analytics

ConversionXL

Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. Custom Funnels in Google Analytics 360.

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Both pictures above are frighteningly complex because the analytics world we occupy is complex.

Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics.

Anaplan: The verticalization of analytics

deal architect

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

Host Analytics: The Beauty of Focus

deal architect

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.

Form Analytics: What You Can Track and How to Track It

ConversionXL

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Digital Analytics

SAPs Analytical Credibility

deal architect

Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!

Become Your Own Boss With A Business Analytics Career

YoungUpstarts

If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth.

[Infographic] Learning Analytics 101

YoungUpstarts

We hear a lot about the use of analytics to measure online statistics or in social media, but how using it to improve education? Others analytics data anaylytics education intelligent data learning online education

Truth in Analytics

deal architect

Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating

Measurement Protocol 101: Improve Your Google Analytics Data

ConversionXL

Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. Digital Analytics

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

How to Create a High-Performing Analytics Team

ConversionXL

For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. In theory, our analytics department would work seamlessly to make the whole business profitable.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. Increasingly powerful systems cracked open the door for real-time predictive analytics.