The Lean Analytics Backchannel

Instigator Blog

Alistair and I published Lean Analytics in 2013. Since releasing Lean Analytics, we’ve always […]. Lean AnalyticsIt’s been 3 years. I can’t believe it’s been that long. And I remain shocked and humbled by the awesome feedback we still get today from people who tell us the book has helped them. It means more than you know.

Website Analytics 101: Which Metrics Should We Measure?

YFS Magazine

When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics

25 Marketers Share Awesome Social Analytics Tools For 2016


Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.

Startups That Tackle Big Data Analytics Will Win Big

YFS Magazine

Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics.

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

How to Analyze Your A/B Test Results with Google Analytics (Updated)


Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. You need to integrate each test with Google Analytics. Otherwise you risk overwriting some of the test data stored in Google Analytics.

Anaplan: The verticalization of analytics

deal architect

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

5 Questions to Ask When Approaching Digital Analytics Data


It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled?

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

How Data Analytics Influences (and Can Better Influence) Your Business


A relatively new concept, data analytics is the wave of the business current and future. Safety is another advantage of data analytics. For example, Beantown looks to data analytics jobs Boston police can rely upon to determine where in the city crime occurs for officer distribution.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

Lean Analytics in Polish and Some Great Posts on Analytics (from other people)

Instigator Blog

Yesterday I found out that Lean Analytics is now available in Polish! I’m still sort of amazed by it, so I figured I’d share it here with folks–and who knows, some of you may know Polish and be interested in analytics too. The Dirtiest Word in Analytics is Interesting.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics.

Buy Lean Analytics and Win Some Amazing Prizes

Instigator Blog

Lean Analytics is almost finished. Check ‘em out: As you can see there’s an analytics theme here, but we’ve also got some great t-shirts and printed photos from Static Pixels. Lean Analytics Lean analytics

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.

Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions


I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined.

Google Analytics Health Check: Is Your Configuration Broken?


The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!

The Beginner’s Guide to Mobile App Analytics


Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.

Benefits of Handling Advanced Business Analytics In-House

The Startup Magazine

The common discourse on analytics says they are a huge asset. That has motivated many companies to outsource their business analytics capabilities. Business Analytics Challenges. It’s true that outsourced analytics seem like an asset at first.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data


After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).

A Primer on Data Analytics: Part 2

Inc Startups

Joyce Durst, co-founder and CEO of Growth Acceleration Partners, shares the need-to-know info about data analytics for entrepreneurs. Strategy

Five Keys To Leading In The Age Of Analytics


by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1.

Customer Analytics - From Those Who Should Know

Steve Blank

It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

How to Setup Google Analytics and Segment Your Data


The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.

12 Google Analytics Custom Reports to Help You Grow Faster


The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports?

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. This is right out of the Lean Analytics playbook (think: the One Metric That Matters ), where they’re mapping a user’s path/funnel through a website or mobile app and deciding what they want people to do, and how they’re going to measure it.

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Product/Market Fit and Lean Analytics

Instigator Blog

In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […]. Lean Startup

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Using Your Data Analytics The Right Way


With this transition, data becomes the underpinning factor and companies are to concern themselves what data they need, how it is shared, where it stored, how fast it moves and the analytical power to trigger the next business decision. by Lynette Seah, founder of Alpha7.