SAP Data & Analytics Analyst Summit - a review

deal architect

I was invited to an analyst summit on SAP's Data and Analytics portfolio of products. Analytics, Big Data Enterprise Software (IBM, Microsoft, Oracle, SAP What a remarkable difference from last year!

The Evolution of SAP Analytics

deal architect

I had been invited to an SAP Analytics influencer summit earlier in the year. Analytics, Big Data Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP Many of the sessions were under NDA, so I had not written about it.

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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics. With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools.

Engagement Analytics: Essential Points You Need To Remember

The Startup Magazine

If you’re running a business that involves the use of computers and the Internet, then, you have to know about engagement analytics. Engagement analytics can help companies determine the effectiveness of their marketing campaigns. Maximize Engagement Analytics.

Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. 13 key features of Google Analytics and Google Analytics 360.

How to Get All Your Ad Data into Google Analytics

ConversionXL

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. As it turns out, however, Google Analytics allows you to analyze the performance not only of Google Ads but also other advertising sources, such as Facebook , Bing, Twitter, Pinterest, LinkedIn, and more—in a single dashboard.

Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Google Analytics excels at revealing your traffic sources.

10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup

Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Tools to get raw analytics data.

Google Analytics for Small Businesses

Duct Tape Marketing

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: Why should you care about Google Analytics? What goals to have when setting up Google Analytics. Today’s topic is Google Analytics, one of my favorite items to talk about. Listen and learn: * Why should you care about Google Analytics? *

Host Analytics: The Beauty of Focus

deal architect

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Both pictures above are frighteningly complex because the analytics world we occupy is complex.

Anaplan: The verticalization of analytics

deal architect

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

6 Ways to Set Up Funnels in Google Analytics

ConversionXL

Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. Custom Funnels in Google Analytics 360.

Host Analytics: The Beauty of Focus

deal architect

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS

Does Your Business Really Needs Big Data Analytics?

YoungUpstarts

Others big data data analytics“Big Data” has become a phrase that sets itself apart in the tech industry. Unlike a host of other technologies that rise to the spotlight as buzzwords, only to die in the internet’s disposal bin a few years later, big data is actually useful. It is used to make stock market predictions, detect fake news and prevent fraud by fintech companies.

SAPs Analytical Credibility

deal architect

Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP

Become Your Own Boss With A Business Analytics Career

YoungUpstarts

If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. If you enjoy research, collecting and assessing metrics, or crafting a narrative or prediction based on historical data, then business analytics might be your perfect niche. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth. Business analytics professionals in action.

Truth in Analytics

deal architect

Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating

Measurement Protocol 101: Improve Your Google Analytics Data

ConversionXL

Google Analytics and Google Tag Manager have limitations. Fortunately, many issues—such as updating a user status from your CRM or sending refund data—are solved by using Google Analytics’ Measurement Protocol : The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics.

Adobe Analytics Implementation: Hacks You Don’t Know About

ConversionXL

A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews in Adobe Analytics. The s.clearVars has been around since at least 2016, but many companies still use ancient versions of the Adobe Analytics libraries. In the context of an SPA, Adobe Analytics remembers your public data points and forgets your private ones.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. In part one, my good friend Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). Calculate your digital analytics total cost of ownership.

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. The current crop of Analytics tools are getting better and better at the known knowns , the process of disintermediation of the humans doing that work is only going to accelerate… And then that work will disappear.

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it to evolve the business strategy and direction. Let the data and the analytics suggest the questions you need to ask, not the answers.

Ford: Analytics is Job 1

deal architect

Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to

Startups That Tackle Big Data Analytics Will Win Big

YFS Magazine

Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.

Google Analytics 360: The Features Worth $150k a Year

ConversionXL

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Charles Farina of Analytics Pros , who has used Google Analytics 360 for years, gave me an hour-long walkthrough of the platform to highlight the most meaningful differences: those that drive ROI. Google Analytics 360 overview. Digital Analytics

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year….

Website Analytics 101: Which Metrics Should We Measure?

YFS Magazine

When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics

How Data Analytics Influences (and Can Better Influence) Your Business

YoungUpstarts

A relatively new concept, data analytics is the wave of the business current and future. Safety is another advantage of data analytics. For example, Beantown looks to data analytics jobs Boston police can rely upon to determine where in the city crime occurs for officer distribution. Increased Data Analytics in Jobs. Bureau of Labor Statistics offers insights as to how data analytics has created new jobs. Others business advice data data analytics

Advice On How To Make Your First Analytics Hire

View from Seed

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. As the former Head of Product at Blue Apron where I also built and led our Analytics & Data Science team (I know enough SQL to be dangerous), I have an intuitive sense for the “when” and “what” of this role. Analytics vs. Finance?—?what’s When to make your first analytics hire.

4 Essential Methods of Session Stitching in Google Analytics

ConversionXL

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Session stitching repairs technical fault lines, preserving clean analytics data and rescuing attribution information. Cross domain tracking makes it possible for Analytics to see this as a single session by a single user. Analytics code changes.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Inputs.

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?"

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. Increasingly powerful systems cracked open the door for real-time predictive analytics.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! You might also become a crazy fan of the glory that comes from ditching the lameness of last-click / last-visit obsession that pervades all current web analytics tool. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. If you want to create accurate custom reports (or apply advanced segments), this post is mandatory reading: Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Bonus: There's lots of goodness that is hidden in Google Analytics.

How to Better Align Internal Teams with Data Analytics

The Startup Magazine

More enterprises are adopting data analytics over time. But there’s still a long way to go in terms of analytics maturity. Gartner still classifies more than 87 percent of businesses as having “low business intelligence (BI) and analytics maturity.” This means a majority of organizations are still missing out on opportunities to turn stored data into actionable insights using the advanced BI and analytics tools on the market today.

A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. Digital Analytic

How are companies finding a greater use for analytics and data sciences?

Our Own Start-up

Here are some thoughts on how companies are making use of data and using analytics to overcome this data hurdle. Growth Strategies companies using data analytics data analytics data sciences how companies are making use of data how companies are making use of data analytics