Startup Professionals Musings

FEBRUARY 6, 2019

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Additionally, predictive analytics can help make the best medical decision at the point of care. Big Data Eric Siegel predictive analytics startup

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Analytics Retention Campaign Social Media 152

YoungUpstarts

JANUARY 23, 2019

If you’ve ever dreamt of setting your own hours and being your own boss, consider switching to a career in business analytics. Turns out, just about every business from Main Street to Wall Street needs business analytics to maximize their potential growth.

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Analytics Salary Advertising Stock 153

deal architect

MARCH 14, 2018

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

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deal architect

MAY 24, 2018

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize.

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Hosting Analytics Vertical Cloud 211

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year….

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Analytics Marketing Algorithm Campaign 88

ConversionXL

JANUARY 3, 2019

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Analytics code changes. Digital Analytics

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ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Google Analytics excels at revealing your traffic sources.

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Analytics Retention Acquisition eCommerce 104

YFS Magazine

MAY 15, 2018

When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis. Grow Marketing & Sales company website data intelligence marketing website analytics

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Analytics Metrics Sales Marketing 132

YoungUpstarts

MAY 16, 2018

A relatively new concept, data analytics is the wave of the business current and future. Safety is another advantage of data analytics. For example, Beantown looks to data analytics jobs Boston police can rely upon to determine where in the city crime occurs for officer distribution.

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Analytics Russia Retention Boston 151

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Both pictures above are frighteningly complex because the analytics world we occupy is complex.

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Startup Professionals Musings

MARCH 24, 2017

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics.

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Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.

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Analytics Lean Metrics Churn Rate 171

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.

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Analytics Marketing Disintermediation Java 165

ConversionXL

NOVEMBER 5, 2018

Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. Custom Funnels in Google Analytics 360.

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Analytics eCommerce Conversion Metrics 115

YFS Magazine

MAY 26, 2017

Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.

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Analytics Small Business Startup Technology 159

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Digital Analytics

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Analytics SQL Cloud SMS 97

deal architect

MARCH 14, 2018

I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors

Vertical 150

Vertical Analytics Management Cloud 150

deal architect

MAY 24, 2018

Very few vendors actually do that but transaction processing vendors are constantly claiming to add analytical capabilities. Us analysts like to ask vendors: what next? I am constantly asking them to verticalize. Analysts also love to create new market categories. Cloud Computing, SaaS

Hosting 150

Hosting Analytics Vertical Cloud 150

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

Analytics 274

Analytics Startup Retention Campaign 274

Startup Professionals Musings

FEBRUARY 18, 2016

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

Analytics 229

Analytics Retention Campaign Social Media 229

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!

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YFS Magazine

JANUARY 23, 2019

AI and advanced analytics are truly transformative technologies, but they are not magic pills your company can swallow to instantly become the next Amazon. Grow Technology artificial intelligence big data data analytics data intelligence technology

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Analytics Startup Technology 86

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?

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deal architect

DECEMBER 9, 2013

Analytics has replaced Quality as Job 1 and no wonder CEO Alan Mullaly has been rumored as a Microsoft CEO candidate As Ford rolls out the 6th generation of its iconic Ford Mustang, Computerworld reports "Historically, you didn''t want to

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Analytics 236

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

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Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.

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Analytics Metrics Florida Web 153

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

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Analytics Social Media Marketing Media 204

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!

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Analytics Customer eCommerce Web 160

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

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Analytics Marketing Missouri Wisconsin 124

Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

Analytics 148

Analytics Green Web eCommerce 148

YoungUpstarts

APRIL 17, 2017

by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1.

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Analytics Cost Search America 151

deal architect

JANUARY 10, 2014

Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP

Analytics 191

Analytics Cloud Acquisition Revenue 191

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

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Analytics eCommerce PPC Web 118

deal architect

SEPTEMBER 9, 2012

Nate Silver, the election forecaster was on CNN this morning. Try as hard as he might, Fareed Zakaria could not get very specific answers about November from Nate. I found that segment part frustrating because of Nate’s evasiveness, part fascinating

Analytics 218

Analytics Forecast 218

YoungUpstarts

JANUARY 28, 2018

With this transition, data becomes the underpinning factor and companies are to concern themselves what data they need, how it is shared, where it stored, how fast it moves and the analytical power to trigger the next business decision. by Lynette Seah, founder of Alpha7.

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Analytics Database Finance Design 141

YoungUpstarts

MAY 1, 2017

Luckily, much of the guesswork in measuring ROI has become much more easy to track: analytics allow you to establish data-driven goals and measures across marketing channels, streamlining and focusing your efforts. Analytics can also point out market limits. by Lewis Robinson.

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Analytics Audience Social Media Channel 141

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. Increasingly powerful systems cracked open the door for real-time predictive analytics.

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Analytics Algorithm SQL Offshore 113

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

Analytics 157

Analytics Web eCommerce Metrics 157

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.

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Analytics Metrics Web Sweden 112

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Analytics > Mobile > Overview > Devices.

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Analytics Metrics Mobile Chile 146

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics.

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Analytics Marketing Croatia Metrics 98

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),

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Analytics Metrics eCommerce Conversion 99

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

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Analytics eCommerce Acquisition Framework 93