I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics. MORE
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " MORE
Yesterday I found out that Lean Analytics is now available in Polish! I’m still sort of amazed by it, so I figured I’d share it here with folks–and who knows, some of you may know Polish and be interested in analytics too. The Dirtiest Word in Analytics is Interesting. MORE
I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!), MORE
After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution). MORE
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis. MORE
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues. MORE
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports? MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. MORE
Soccer Analytics: England Premier League Timing W/ 13 Games Played @chaganomics Soccer Analytics: Italy Serie A 14 Games Played @chaganomics. Premier League Serie A Soccer Soccer Stats Sporting Metrics Stats MORE
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today. MORE
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time! MORE
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics. MORE
Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account. MORE
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? MORE
In July I announced that I was writing a book on Lean Analytics with Alistair Croll. Download the Lean Analytics book sneak peek! In July I announced that I was writing a book on Lean Analytics with Alistair Croll. Download the Lean Analytics book sneak peek! Lean Analytics book Lean analyticsToday I’m very excited to be sharing a sneak peek of that book with you. The sneak peek contains the first few chapters of the book. MORE
It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled? MORE
I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. MORE
SEPTEMBER 15, 2017
Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. You need to integrate each test with Google Analytics. Otherwise you risk overwriting some of the test data stored in Google Analytics. MORE
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. This is right out of the Lean Analytics playbook (think: the One Metric That Matters ), where they’re mapping a user’s path/funnel through a website or mobile app and deciding what they want people to do, and how they’re going to measure it. MORE
In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […]. Lean Startup MORE
The common discourse on analytics says they are a huge asset. That has motivated many companies to outsource their business analytics capabilities. Business Analytics Challenges. It’s true that outsourced analytics seem like an asset at first. MORE
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. MORE
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock! MORE
Joyce Durst, co-founder and CEO of Growth Acceleration Partners, shares the need-to-know info about data analytics for entrepreneurs. Strategy MORE
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. MORE
But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. You can do this in Google Analytics. MORE
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. MORE
Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. The Analytics intelligence (AI) can also suggest questions to ask through its Auto-suggestions feature. MORE
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page. MORE
I spent a few hours at Anaplan’s annual Hub conference in Vegas. It is my first time at an Anaplan event and I sensed the buzz of a vendor going through a phase of rapid growth and having to manage. Cloud Computing, SaaS Enterprise Software (other vendors MORE
by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1. MORE
Lean Analytics is almost finished. Check ‘em out: As you can see there’s an analytics theme here, but we’ve also got some great t-shirts and printed photos from Static Pixels. Lean Analytics Lean analytics MORE
Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town. MORE
With this transition, data becomes the underpinning factor and companies are to concern themselves what data they need, how it is shared, where it stored, how fast it moves and the analytical power to trigger the next business decision. by Lynette Seah, founder of Alpha7. MORE
If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). MORE
Alistair and I published Lean Analytics in 2013. Since releasing Lean Analytics, we’ve always […]. Lean AnalyticsIt’s been 3 years. I can’t believe it’s been that long. And I remain shocked and humbled by the awesome feedback we still get today from people who tell us the book has helped them. It means more than you know. MORE
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics. MORE
It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency. MORE
Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. MORE
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews. MORE
Analytics Related Topics Instigator Blog
MARCH 1, 2016
Alistair and I published Lean Analytics in 2013. Since releasing Lean Analytics, we’ve always […]. Lean AnalyticsIt’s been 3 years. I can’t believe it’s been that long. And I remain shocked and humbled by the awesome feedback we still get today from people who tell us the book has helped them. It means more than you know.
Brandanew
JANUARY 8, 2016
Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.
Chaganomics
NOVEMBER 29, 2017
Soccer Analytics: England Premier League Timing W/ 13 Games Played @chaganomics Soccer Analytics: Italy Serie A 14 Games Played @chaganomics. Premier League Serie A Soccer Soccer Stats Sporting Metrics Stats
YFS Magazine
MAY 26, 2017
Here's how startups and small businesses can tackle data analytics and stay ahead of the curve. Grow Technology big data data analytics data intelligence data management technologyBig data is the talk of the town.
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
ConversionXL
MAY 16, 2017
It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled?
ConversionXL
SEPTEMBER 15, 2017
Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. You need to integrate each test with Google Analytics. Otherwise you risk overwriting some of the test data stored in Google Analytics.
Startup Professionals Musings
FEBRUARY 18, 2016
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.
Instigator Blog
JANUARY 31, 2014
Yesterday I found out that Lean Analytics is now available in Polish! I’m still sort of amazed by it, so I figured I’d share it here with folks–and who knows, some of you may know Polish and be interested in analytics too. The Dirtiest Word in Analytics is Interesting.
Occam's Razor
MAY 5, 2016
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.
ConversionXL
JULY 18, 2017
I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined.
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.
Occam's Razor
FEBRUARY 10, 2016
If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.
Occam's Razor
JANUARY 4, 2016
I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics.
Startup Professionals Musings
MARCH 12, 2013
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.
Instigator Blog
FEBRUARY 26, 2013
Lean Analytics is almost finished. Check ‘em out: As you can see there’s an analytics theme here, but we’ve also got some great t-shirts and printed photos from Static Pixels. Lean Analytics Lean analytics
Occam's Razor
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!
The Startup Magazine
OCTOBER 27, 2017
The common discourse on analytics says they are a huge asset. That has motivated many companies to outsource their business analytics capabilities. Business Analytics Challenges. It’s true that outsourced analytics seem like an asset at first.
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "
ConversionXL
JANUARY 12, 2016
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively.
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.
ConversionXL
APRIL 25, 2016
Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Standard reports stink. Custom reports rock!
Inc Startups
OCTOBER 11, 2017
Joyce Durst, co-founder and CEO of Growth Acceleration Partners, shares the need-to-know info about data analytics for entrepreneurs. Strategy
ConversionXL
MAY 30, 2017
But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. You can do this in Google Analytics.
Occam's Razor
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.
ConversionXL
JULY 29, 2014
After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).
YoungUpstarts
JANUARY 28, 2018
With this transition, data becomes the underpinning factor and companies are to concern themselves what data they need, how it is shared, where it stored, how fast it moves and the analytical power to trigger the next business decision. by Lynette Seah, founder of Alpha7.
YoungUpstarts
APRIL 17, 2017
by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1.
ConversionXL
DECEMBER 13, 2017
Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. The Analytics intelligence (AI) can also suggest questions to ask through its Auto-suggestions feature.
Steve Blank
MAY 6, 2009
It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency.
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.
ConversionXL
JANUARY 8, 2016
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.
ConversionXL
MARCH 3, 2016
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports?
Instigator Blog
JANUARY 14, 2014
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. This is right out of the Lean Analytics playbook (think: the One Metric That Matters ), where they’re mapping a user’s path/funnel through a website or mobile app and deciding what they want people to do, and how they’re going to measure it.
Instigator Blog
FEBRUARY 2, 2015
In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […]. Lean Startup
Instigator Blog
SEPTEMBER 21, 2012
In July I announced that I was writing a book on Lean Analytics with Alistair Croll. Download the Lean Analytics book sneak peek! In July I announced that I was writing a book on Lean Analytics with Alistair Croll. Download the Lean Analytics book sneak peek! Lean Analytics book Lean analyticsToday I’m very excited to be sharing a sneak peek of that book with you. The sneak peek contains the first few chapters of the book.
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