article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else. Between 2001 to 2008, Jobs reinvented the company three times.

Azure 120
article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else. Between 2001 to 2008, Jobs reinvented the company three times.

Azure 120
article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. In this case, that amounted to a bottom-line impact of $2.59. [If Parts two and three, Rockin' Teen and Adult (Ninja!).].

.Net 119