Transcript of How to Turn Marketing Costs Into Profit
Duct Tape Marketing
NOVEMBER 1, 2017
And so that would be where I would draw those differentiations. In 2007, we didn’t have two nickels to rub together but then created the largest audience around the discipline of content marketing and monetize it 10 different ways today. And I think you’re a great case study on that when you got started, John.
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