Expert insights. Personalized for you.
To be successful in the crowded advertising space, small businesses need to think outside the social media ad box. The post The Importance of Social Media Brand Awareness first appeared on Our Own Startup. MORE
But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers. As you’re developing images and content and schedules for your social media marketing initiatives, you’ll need a place to store them. MORE
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. MORE
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI MORE
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. On a more positive note, there is a wealth of evidence that social media has resulted in some big paybacks. Choose the best social media platform for your domain. MORE
Social media is here to stay, and it’s a valuable tool if you know how to integrate it into your overall marketing and branding strategy. Grow Marketing & Sales marketing online marketing social media social media marketing MORE
So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns. The good thing about social media is that there’s always enormous data available. What are your experiences with social media? The post Is Social Media Working For Your Business? MORE
Social media is the cornerstone of digital marketing for business. With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Create a Social Media Schedule. MORE
Media players on computers and smart-phones are frequently used to stream and listen to digital media. Having a high performance and multi-feature media player is essential to enjoy the entertaining experience. Windows media player comes with some good features for listening to audio and video formats of yester-years, but does not have the streaming capabilities involved with file formats of 2019. Kodi is a powerful and resources alternative to Windows Media Player. MORE
About five years ago, I donated my collection to the Media Archaeology Lab , located at CU Boulder. On Wednesday, 1/21/21, at 5 pm, there will be a virtual tour of the Media Archaeology Lab collection. Events event Media Archeology Lab MORE
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. MORE
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Assess social media relevance to your product or service. MORE
Why Use Social Media? One thing that many business owners do these days is turn to social media in order to engage with their customers and boost their online profile. You can promote your business in many ways with the help of social media. MORE
It's time to meet your social media goals and work smarter with every post. Here's a look at ten social media tools every business can benefit from. Grow Marketing & Sales instagram marketing social media social media marketing MORE
Social media is a Customer Success Manager’s dream tool. So, before we go into summarizing the steps you should take to manage churn, let’s first understand what customer success for social media means. How does social media help manage churn? MORE
There is a much smarter way to use social media to help build your business. Grow Marketing & Sales marketing social media social media marketingHere's how. MORE
If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. MORE
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Focus first on the social media trinity. MORE
And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication. As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy. Instead, the reason they are addicted to social media is to see what’s new. MORE
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement. MORE
Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing MORE
Social media is a weapon of mass marketing. Brands like Nike, GoPro, Starbucks, have been dominating the social media space and encashing on the social media addiction of humans. But all these super successful bands have such unique social media feeds. MORE
Besides being able to stay connected to friends and family, social media offers great benefits; especially in terms of small business growth. Social media can grow your small business and increase sales and marketing all from an increased online presence. Take Advantage of Social Media. MORE
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. business Jim Tobin social media trends MORE
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” MORE
Considering that any business cannot thrive without the help of social media sites, everyone is investing in these websites to gain exposure for their business. This is why we’ve got the best popular social media websites compiled in this guide for you. MORE
Fred Rogers was an ordained minister, an expert on childhood development and a lifelong Republican who fought for funding for public television to reach American children and help them develop alternative narratives to the emerging media onslaught around them. And to the extent that media executives or digital media studios want to understand this they should look no further than the OG, Mister Rogers. MORE
In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? A huge chunk of social media users are teenagers who are mostly students and not involved in any professional work. As shared before , the most high growth segment of social media users is the older generation above 40. Most social media usage by adults happens during work hours. MORE
by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Today, social media platforms are where a business has an opportunity to consistently demonstrate its value and reinforce its voice. MORE
Because of modern technology, social media has become a useful marketing tool for several businesses. On social media, your company and customers can interact with each other. But, how can sharing content through social media really help your business? MORE
Establishing a strong social media presence can mean big business for your small business. Use these nine social media tips to boost business and grow your brand. No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy. Social media encompasses more than just Facebook. MORE
Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing MORE
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up. MORE
We fight a constant battle against having to use the amount of media coverage as a KPI for success, because it doesn’t actually mean success, it just means we can get your brand featured in a publication. . by Chen Terng Shing, Founder and CEO of SYNC PR. MORE
To keep engagement strong, upload your social media posts to a scheduling tool and concentrate on connecting with your customers. The post How To Manage Your Brand’s Social Media Activity More Effectively appeared first on Young Upstarts. MORE
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips Or are you just posting and wasting time? MORE
Social Media is a funny place. Enter the new breed, the doctor blogs, the general medical academic blogs, and the nursing blogs taking social media by the horns and making waves. The post 6 Medical Professionals Who Are Killing It On Social Media appeared first on Young Upstarts. MORE
Though you might be using social media regularly, you still would be unaware of its certain beneficial features. The post Social Media Marketing tips that can help you grow your business first appeared on Our Own Startup. MORE
Entrepreneurship list of social media platforms marketing secrets social media marketing social media marketing secrets social media marketing strategy social media platformsTop 3 things to consider before choosing which platforms to use for your business. MORE
Before social media, it could take a lot of time and effort to be able to get your business noticed. Social media has given the online marketplace numerous individual platforms for advertising and marketing. Take advantage of these other ways to use social media to help grow your brand. Others marketing Online marketing social media social media marketing MORE
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. MORE
Advertising your business through social media is a necessary task today. Most people find social media to be useful and engaging. The post How To Make Your Advertisements On Social Media More Effective appeared first on Young Upstarts. Others social media social media marketin MORE
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., MORE
As seen on B2B News Network) The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As MORE
Media Related Topics 
YoungUpstarts
APRIL 5, 2021
To keep engagement strong, upload your social media posts to a scheduling tool and concentrate on connecting with your customers. The post How To Manage Your Brand’s Social Media Activity More Effectively appeared first on Young Upstarts.
Startup Professionals Musings
APRIL 22, 2020
If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Our Own Start-up
APRIL 23, 2021
To be successful in the crowded advertising space, small businesses need to think outside the social media ad box. The post The Importance of Social Media Brand Awareness first appeared on Our Own Startup.
YoungUpstarts
FEBRUARY 14, 2020
Why Use Social Media? One thing that many business owners do these days is turn to social media in order to engage with their customers and boost their online profile. You can promote your business in many ways with the help of social media.
YoungUpstarts
NOVEMBER 16, 2020
Social media is the cornerstone of digital marketing for business. With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Create a Social Media Schedule.
deal architect
AUGUST 26, 2020
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
Our Own Start-up
MAY 13, 2021
Though you might be using social media regularly, you still would be unaware of its certain beneficial features. The post Social Media Marketing tips that can help you grow your business first appeared on Our Own Startup.
Feld Thoughts
JANUARY 10, 2021
About five years ago, I donated my collection to the Media Archaeology Lab , located at CU Boulder. On Wednesday, 1/21/21, at 5 pm, there will be a virtual tour of the Media Archaeology Lab collection. Events event Media Archeology Lab
Startup Professionals Musings
AUGUST 24, 2019
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ”
YoungUpstarts
AUGUST 20, 2019
But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers. As you’re developing images and content and schedules for your social media marketing initiatives, you’ll need a place to store them.
Up and Running
APRIL 6, 2021
Social media is a Customer Success Manager’s dream tool. So, before we go into summarizing the steps you should take to manage churn, let’s first understand what customer success for social media means. How does social media help manage churn?
Startup Professionals Musings
MAY 10, 2019
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. On a more positive note, there is a wealth of evidence that social media has resulted in some big paybacks. Choose the best social media platform for your domain.
YoungUpstarts
FEBRUARY 18, 2020
Besides being able to stay connected to friends and family, social media offers great benefits; especially in terms of small business growth. Social media can grow your small business and increase sales and marketing all from an increased online presence. Take Advantage of Social Media.
YFS Magazine
OCTOBER 30, 2019
There is a much smarter way to use social media to help build your business. Grow Marketing & Sales marketing social media social media marketingHere's how.
Startup Professionals Musings
SEPTEMBER 28, 2019
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. business Jim Tobin social media trends
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.
YoungUpstarts
DECEMBER 13, 2018
by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Today, social media platforms are where a business has an opportunity to consistently demonstrate its value and reinforce its voice.
Brandanew
SEPTEMBER 19, 2015
In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? A huge chunk of social media users are teenagers who are mostly students and not involved in any professional work. As shared before , the most high growth segment of social media users is the older generation above 40. Most social media usage by adults happens during work hours.
Startup Professionals Musings
MARCH 2, 2019
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.
Startup Professionals Musings
MARCH 9, 2019
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI
Rembrandt Communications
OCTOBER 8, 2018
As seen on B2B News Network) The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As
YoungUpstarts
APRIL 17, 2020
Social Media is a funny place. Enter the new breed, the doctor blogs, the general medical academic blogs, and the nursing blogs taking social media by the horns and making waves. The post 6 Medical Professionals Who Are Killing It On Social Media appeared first on Young Upstarts.
YoungUpstarts
JANUARY 29, 2020
Advertising your business through social media is a necessary task today. Most people find social media to be useful and engaging. The post How To Make Your Advertisements On Social Media More Effective appeared first on Young Upstarts. Others social media social media marketin
YoungUpstarts
OCTOBER 28, 2018
Before social media, it could take a lot of time and effort to be able to get your business noticed. Social media has given the online marketplace numerous individual platforms for advertising and marketing. Take advantage of these other ways to use social media to help grow your brand. Others marketing Online marketing social media social media marketing
YFS Magazine
APRIL 22, 2019
Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing
YFS Magazine
JANUARY 19, 2018
Social media is here to stay, and it’s a valuable tool if you know how to integrate it into your overall marketing and branding strategy. Grow Marketing & Sales marketing online marketing social media social media marketing
YFS Magazine
APRIL 13, 2017
Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing
Startup Professionals Musings
JUNE 13, 2015
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Focus first on the social media trinity.
Startup Professionals Musings
APRIL 13, 2019
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,
Both Sides of the Table
JUNE 18, 2018
Fred Rogers was an ordained minister, an expert on childhood development and a lifelong Republican who fought for funding for public television to reach American children and help them develop alternative narratives to the emerging media onslaught around them. And to the extent that media executives or digital media studios want to understand this they should look no further than the OG, Mister Rogers.
Brandanew
OCTOBER 6, 2015
So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns. The good thing about social media is that there’s always enormous data available. What are your experiences with social media? The post Is Social Media Working For Your Business?
YoungUpstarts
FEBRUARY 16, 2020
We fight a constant battle against having to use the amount of media coverage as a KPI for success, because it doesn’t actually mean success, it just means we can get your brand featured in a publication. . by Chen Terng Shing, Founder and CEO of SYNC PR.
The Startup Magazine
APRIL 8, 2020
Considering that any business cannot thrive without the help of social media sites, everyone is investing in these websites to gain exposure for their business. This is why we’ve got the best popular social media websites compiled in this guide for you.
YFS Magazine
MARCH 23, 2019
It's time to meet your social media goals and work smarter with every post. Here's a look at ten social media tools every business can benefit from. Grow Marketing & Sales instagram marketing social media social media marketing
Rembrandt Communications
NOVEMBER 5, 2014
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips Or are you just posting and wasting time?
ReadWriteStart
MARCH 6, 2021
Social media is a weapon of mass marketing. Brands like Nike, GoPro, Starbucks, have been dominating the social media space and encashing on the social media addiction of humans. But all these super successful bands have such unique social media feeds.
YoungUpstarts
DECEMBER 21, 2018
Establishing a strong social media presence can mean big business for your small business. Use these nine social media tips to boost business and grow your brand. No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy. Social media encompasses more than just Facebook.
YoungUpstarts
JULY 13, 2019
Media players on computers and smart-phones are frequently used to stream and listen to digital media. Having a high performance and multi-feature media player is essential to enjoy the entertaining experience. Windows media player comes with some good features for listening to audio and video formats of yester-years, but does not have the streaming capabilities involved with file formats of 2019. Kodi is a powerful and resources alternative to Windows Media Player.
Our Own Start-up
JANUARY 24, 2020
Entrepreneurship list of social media platforms marketing secrets social media marketing social media marketing secrets social media marketing strategy social media platformsTop 3 things to consider before choosing which platforms to use for your business.
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.
Startup Professionals Musings
APRIL 9, 2017
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Assess social media relevance to your product or service.
YoungUpstarts
MAY 21, 2019
And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication. As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy. Instead, the reason they are addicted to social media is to see what’s new.
Startup Professionals Musings
AUGUST 24, 2013
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.
56 
Let's personalize your content