Expert insights. Personalized for you.
Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. What are the benefits of social media marketing? You can even capitalize on social media connections you make with other businesses. MORE
But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers. As you’re developing images and content and schedules for your social media marketing initiatives, you’ll need a place to store them. MORE
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. MORE
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI MORE
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. On a more positive note, there is a wealth of evidence that social media has resulted in some big paybacks. Choose the best social media platform for your domain. MORE
Social media is here to stay, and it’s a valuable tool if you know how to integrate it into your overall marketing and branding strategy. Grow Marketing & Sales marketing online marketing social media social media marketing MORE
So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns. The good thing about social media is that there’s always enormous data available. What are your experiences with social media? The post Is Social Media Working For Your Business? MORE
Social media is the cornerstone of digital marketing for business. With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Create a Social Media Schedule. MORE
Media players on computers and smart-phones are frequently used to stream and listen to digital media. Having a high performance and multi-feature media player is essential to enjoy the entertaining experience. Windows media player comes with some good features for listening to audio and video formats of yester-years, but does not have the streaming capabilities involved with file formats of 2019. Kodi is a powerful and resources alternative to Windows Media Player. MORE
Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. Now that you’ve got your storefront and your blogging underway, you also have the benefit of free social media websites to super-charge both. MORE
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Providing over 120 “power tips for power users”, the slim volume provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing. Keen to learn from the legendary Guy Kawasaki? MORE
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. MORE
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Assess social media relevance to your product or service. MORE
Why Use Social Media? One thing that many business owners do these days is turn to social media in order to engage with their customers and boost their online profile. There are many benefits that come with using social media, which is why this has become such a vital tool for businesses of all sizes. One of the major benefits you can look forward to when you use social media to promote your business and engage with others is the affordability factor. MORE
It's time to meet your social media goals and work smarter with every post. Here's a look at ten social media tools every business can benefit from. Grow Marketing & Sales instagram marketing social media social media marketing MORE
There is a much smarter way to use social media to help build your business. Grow Marketing & Sales marketing social media social media marketingHere's how. MORE
This is why companies need to get into the digital act and be “likeable” With the secondary headline “How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks”, “ Likeable Social Media ” by Dave Kerpen is a highly practical book. Integrate Social Media into the Entire Customer Experience. MORE
If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Social media is critical today to almost every business. People come and go in the real world and on social media. Gina Carr Klout social media success MORE
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Focus first on the social media trinity. MORE
And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication. As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy. Instead, the reason they are addicted to social media is to see what’s new. MORE
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement. MORE
Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing MORE
A social media presence for your real estate business has a number of advantages. Firstly, it lets you have a personal interaction with a prospective client interaction through social media channels makes the client more comfortable with you. Below are some of the best ways how you can use social media to grow your real estate business: 1. It would also be great if you have some referrals or reviews posted on the social media age which are sure to influence future buyers. MORE
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. business Jim Tobin social media trends MORE
Besides being able to stay connected to friends and family, social media offers great benefits; especially in terms of small business growth. Social media can grow your small business and increase sales and marketing all from an increased online presence. It is estimated that 40% of digital customers use social media to research new products or brands; this is a significant number to small business owners who thrive on faithful customers. Take Advantage of Social Media. MORE
by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. MORE
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” MORE
In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? A huge chunk of social media users are teenagers who are mostly students and not involved in any professional work. As shared before , the most high growth segment of social media users is the older generation above 40. Most social media usage by adults happens during work hours. MORE
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. MORE
by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Today, social media platforms are where a business has an opportunity to consistently demonstrate its value and reinforce its voice. MORE
Because of modern technology, social media has become a useful marketing tool for several businesses. With the growing number of people using different social media platforms for interaction, it’s something that most business owners like you should take advantage of if you want to grow your business. On social media, your company and customers can interact with each other. But, how can sharing content through social media really help your business? MORE
Establishing a strong social media presence can mean big business for your small business. Use these nine social media tips to boost business and grow your brand. No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy. Social media encompasses more than just Facebook. MORE
Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing MORE
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up. MORE
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips Or are you just posting and wasting time? MORE
Social Media is a funny place. Enter the new breed, the doctor blogs, the general medical academic blogs, and the nursing blogs taking social media by the horns and making waves. She is not only a popular blogger and author, but she’s active across many other social media channels, including Facebook, Instagram, Twitter, and YouTube. The post 6 Medical Professionals Who Are Killing It On Social Media appeared first on Young Upstarts. MORE
Before social media, it could take a lot of time and effort to be able to get your business noticed. Social media has given the online marketplace numerous individual platforms for advertising and marketing. Take advantage of these other ways to use social media to help grow your brand. Others marketing Online marketing social media social media marketing MORE
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. MORE
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., MORE
Advertising your business through social media is a necessary task today. Most people find social media to be useful and engaging. The post How To Make Your Advertisements On Social Media More Effective appeared first on Young Upstarts. Others social media social media marketingThis is why in recent time most of the biggest companies in the industry advertise their products and service wisely on Facebook and Instagram. MORE
There were exceptions from time to time — if a WSJ story was shared on social media, nonsubscribers could often read it — but the paywall has stood solidly, and it has helped the publication accumulate nearly 3 million combined paid subscribers for its print and online content. Old Media Models Are Melting Down. We’re now in the midst of a meltdown of the old media business models. So what will your media model be? MORE
Nowadays, to gain more fame or attract more customers to your business, social media presence is very important. The post Social Media Marketing – Should You Buy Instagram Auto Likes, Followers And Views Online? MORE
As seen on B2B News Network) The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As MORE
There is no doubt about social media being the brand butler of the century. Social media has become the common space for producers and consumers to share their interests, needs, and yearnings. Without social media, it wasn’t possible for merchandisers to have that broad a reach. Social media marketing does not cost you a lot. In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service. MORE
Media Related Topics YoungUpstarts
NOVEMBER 16, 2020
Social media is the cornerstone of digital marketing for business. With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Create a Social Media Schedule.
deal architect
AUGUST 26, 2020
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
APRIL 22, 2020
If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Social media is critical today to almost every business. People come and go in the real world and on social media. Gina Carr Klout social media success
YoungUpstarts
FEBRUARY 14, 2020
Why Use Social Media? One thing that many business owners do these days is turn to social media in order to engage with their customers and boost their online profile. There are many benefits that come with using social media, which is why this has become such a vital tool for businesses of all sizes. One of the major benefits you can look forward to when you use social media to promote your business and engage with others is the affordability factor.
Startup Professionals Musings
AUGUST 24, 2019
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ”
YoungUpstarts
AUGUST 20, 2019
But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers. As you’re developing images and content and schedules for your social media marketing initiatives, you’ll need a place to store them.
Startup Professionals Musings
MAY 10, 2019
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. On a more positive note, there is a wealth of evidence that social media has resulted in some big paybacks. Choose the best social media platform for your domain.
Startup Professionals Musings
SEPTEMBER 28, 2019
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. business Jim Tobin social media trends
YoungUpstarts
DECEMBER 13, 2018
by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Today, social media platforms are where a business has an opportunity to consistently demonstrate its value and reinforce its voice.
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.
Rembrandt Communications
OCTOBER 8, 2018
As seen on B2B News Network) The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As
Startup Professionals Musings
MARCH 2, 2019
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.
Startup Professionals Musings
MARCH 9, 2019
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI
Brandanew
SEPTEMBER 19, 2015
In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? A huge chunk of social media users are teenagers who are mostly students and not involved in any professional work. As shared before , the most high growth segment of social media users is the older generation above 40. Most social media usage by adults happens during work hours.
YoungUpstarts
OCTOBER 28, 2018
Before social media, it could take a lot of time and effort to be able to get your business noticed. Social media has given the online marketplace numerous individual platforms for advertising and marketing. Take advantage of these other ways to use social media to help grow your brand. Others marketing Online marketing social media social media marketing
YFS Magazine
APRIL 22, 2019
Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing
YoungUpstarts
NOVEMBER 28, 2019
Because of modern technology, social media has become a useful marketing tool for several businesses. With the growing number of people using different social media platforms for interaction, it’s something that most business owners like you should take advantage of if you want to grow your business. On social media, your company and customers can interact with each other. But, how can sharing content through social media really help your business?
YoungUpstarts
FEBRUARY 18, 2020
Besides being able to stay connected to friends and family, social media offers great benefits; especially in terms of small business growth. Social media can grow your small business and increase sales and marketing all from an increased online presence. It is estimated that 40% of digital customers use social media to research new products or brands; this is a significant number to small business owners who thrive on faithful customers. Take Advantage of Social Media.
YFS Magazine
JANUARY 19, 2018
Social media is here to stay, and it’s a valuable tool if you know how to integrate it into your overall marketing and branding strategy. Grow Marketing & Sales marketing online marketing social media social media marketing
YFS Magazine
APRIL 13, 2017
Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing
Startup Professionals Musings
APRIL 13, 2019
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,
YoungUpstarts
APRIL 17, 2020
Social Media is a funny place. Enter the new breed, the doctor blogs, the general medical academic blogs, and the nursing blogs taking social media by the horns and making waves. She is not only a popular blogger and author, but she’s active across many other social media channels, including Facebook, Instagram, Twitter, and YouTube. The post 6 Medical Professionals Who Are Killing It On Social Media appeared first on Young Upstarts.
Startup Professionals Musings
JUNE 13, 2015
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Focus first on the social media trinity.
Brandanew
OCTOBER 6, 2015
So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns. The good thing about social media is that there’s always enormous data available. What are your experiences with social media? The post Is Social Media Working For Your Business?
YoungUpstarts
DECEMBER 21, 2018
Establishing a strong social media presence can mean big business for your small business. Use these nine social media tips to boost business and grow your brand. No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy. Social media encompasses more than just Facebook.
YoungUpstarts
JANUARY 29, 2020
Advertising your business through social media is a necessary task today. Most people find social media to be useful and engaging. The post How To Make Your Advertisements On Social Media More Effective appeared first on Young Upstarts. Others social media social media marketingThis is why in recent time most of the biggest companies in the industry advertise their products and service wisely on Facebook and Instagram.
YFS Magazine
MARCH 23, 2019
It's time to meet your social media goals and work smarter with every post. Here's a look at ten social media tools every business can benefit from. Grow Marketing & Sales instagram marketing social media social media marketing
YoungUpstarts
JULY 13, 2019
Media players on computers and smart-phones are frequently used to stream and listen to digital media. Having a high performance and multi-feature media player is essential to enjoy the entertaining experience. Windows media player comes with some good features for listening to audio and video formats of yester-years, but does not have the streaming capabilities involved with file formats of 2019. Kodi is a powerful and resources alternative to Windows Media Player.
YoungUpstarts
NOVEMBER 9, 2020
Nowadays, to gain more fame or attract more customers to your business, social media presence is very important. The post Social Media Marketing – Should You Buy Instagram Auto Likes, Followers And Views Online?
Rembrandt Communications
NOVEMBER 5, 2014
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips Or are you just posting and wasting time?
YoungUpstarts
MAY 21, 2019
And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication. As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy. Instead, the reason they are addicted to social media is to see what’s new.
YoungUpstarts
OCTOBER 15, 2018
by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.
YoungUpstarts
OCTOBER 15, 2015
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Providing over 120 “power tips for power users”, the slim volume provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing. Keen to learn from the legendary Guy Kawasaki?
YoungUpstarts
OCTOBER 21, 2019
There is no doubt about social media being the brand butler of the century. Social media has become the common space for producers and consumers to share their interests, needs, and yearnings. Without social media, it wasn’t possible for merchandisers to have that broad a reach. Social media marketing does not cost you a lot. In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service.
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.
Startup Professionals Musings
APRIL 9, 2017
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Assess social media relevance to your product or service.
YoungUpstarts
OCTOBER 16, 2015
Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. Now that you’ve got your storefront and your blogging underway, you also have the benefit of free social media websites to super-charge both.
YoungUpstarts
JUNE 18, 2019
There were exceptions from time to time — if a WSJ story was shared on social media, nonsubscribers could often read it — but the paywall has stood solidly, and it has helped the publication accumulate nearly 3 million combined paid subscribers for its print and online content. Old Media Models Are Melting Down. We’re now in the midst of a meltdown of the old media business models. So what will your media model be?
YoungUpstarts
MARCH 18, 2013
Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. What are the benefits of social media marketing? You can even capitalize on social media connections you make with other businesses.
YoungUpstarts
DECEMBER 17, 2018
A social media presence for your real estate business has a number of advantages. Firstly, it lets you have a personal interaction with a prospective client interaction through social media channels makes the client more comfortable with you. Below are some of the best ways how you can use social media to grow your real estate business: 1. It would also be great if you have some referrals or reviews posted on the social media age which are sure to influence future buyers.
Startup Professionals Musings
OCTOBER 16, 2017
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It.
Startup Professionals Musings
AUGUST 24, 2013
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.
YoungUpstarts
APRIL 8, 2012
This is why companies need to get into the digital act and be “likeable” With the secondary headline “How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks”, “ Likeable Social Media ” by Dave Kerpen is a highly practical book. Integrate Social Media into the Entire Customer Experience.
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