Do You Need a Business Plan? Scientific Research Says Yes
Up and Running
OCTOBER 17, 2018
Even if all you do is build out a simple elevator pitch to try your idea on for size, it will help you begin the conversation with potential customers and kick-start your business. Fraser, S., & Greene, F. Action: Start the planning process early. Planning makes you more likely to start your business. 2008.10.007.
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