3 Reasons Why Your Elevator Pitch Will Never Work
JUNE 18, 2020
We started the meeting going around the table and were each given two minutes to share what we did – our elevator pitch, a way to present our work in such a concise way that it could be shared within the span of an elevator ride. In the intervening years, I’ve come to realize that there were three critical reasons why my elevator pitch landed like a dud, and why most elevator pitches don’t work. by Neil Gordon.