Do You Need a Business Plan? Scientific Research Says Yes
Up and Running
OCTOBER 17, 2018
With the help of my friend Jeff, from the University of Oregon, I’ve been looking at academic research on business planning—the actual science around planning and how it impacts both startups and existing businesses. I recommend starting with a Lean Plan. Journal of Management Studies, 47(3), 391-415. 3 Upton, N., 4 Gruber, M.
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