2009 Customer Development Fractional VPE Vertical 
Steve Blank
OCTOBER 5, 2009
I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” We were sitting in our cheap hotel room when the phone rang.
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. Help them?!!
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