2010 Customer Development Design Fractional VPE 
Steve Blank
OCTOBER 5, 2009
A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Steve Blank
JUNE 25, 2009
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)
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Startup Lessons Learned
SEPTEMBER 30, 2008
So I initially gravitated to the CTO title, and not VP of Engineering. If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Your CTO might be a great architect, evangelist, interface designer or incredible debugger. They might do anything !
Startup Lessons Learned
DECEMBER 7, 2008
As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant.
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