What intellectual property (IP) steps should a startup take?
NZ Entrepreneur
NOVEMBER 14, 2019
IP steps for startups should be the same as for large multinationals, but within their budget. On the flip-side, the brand may play an important role in the value of the startup eg, TradeMe, Xero and 42 Below. Startups cannot afford to have such speed bumps. Startups cannot always afford a full suite of IP protection.
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