Remove 2013 Remove Acquisition Remove Affiliate Remove Vertical
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Consider affiliate and influencer marketing. But success didn’t happen overnight.

Marketing 110
article thumbnail

Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs. Milestones: June 2013 – Ronnie becomes famous and we think of the idea for “InstaElite”. November 2013 – InstaElite launches first-ever influencer affiliate network for Instagram.