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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Consider affiliate and influencer marketing. The marketing platform has a specific and unique selling position : “The only marketing platform built for creators, by creators.”.

Marketing 110
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Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs. Milestones: June 2013 – Ronnie becomes famous and we think of the idea for “InstaElite”. November 2013 – InstaElite launches first-ever influencer affiliate network for Instagram.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! A lousy 17%. Now, you can!

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3 Rules to Actionable Metrics in a Lean Startup

practicetrumpstheory.com

So both Acquisition and Referral can be tabled for now. Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program.

Metrics 51
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Square IPO: Is Square A Good Payments Business?

Agile VC

It has grown remarkably, has favorable gross margins and customer acquisition payback, and a clear path to profitability. Undoubtedly some small businesses who became Square customers were comforted by the affiliation… if it’s good enough for Starbucks’s billions in payments it must be good enough for me. Gross Margins / Net Revenue.

IPO 165
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Startup Resources

www.vccafe.com

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. great web customer acquisition tutorials. About VC Cafe.