Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. What are their favourite products or what features are they yet to use?
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