ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. LinkedIn video ad targeting.
VC Cafe
JULY 15, 2021
Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. “So what would a 10-star check in be? dollars) (source: Statista ). A 10-star check in would be The Beatles check in.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Up and Running
APRIL 17, 2018
trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3
Duct Tape Marketing
FEBRUARY 6, 2024
What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. And by the way, this term was coined in 2014, so it's not new. It's like a whole different world for so many folks.
Occam's Razor
MARCH 19, 2018
I’ve chosen to block out the name of entities involved. Soon enough you’ll get to the x-axis and a carefully review will illuminate that the reason for the weirdness is the choice to show the industry names alphabetically! It jumps from 2014 to 2017 without any visible explanation. The analysis is publicly available.
ConversionXL
OCTOBER 16, 2015
How many CRO “best practices” can you name off of the top of your head? In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. How many CRO “best practices” can you name off of the top of your head?
Occam's Razor
JUNE 11, 2014
From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. Name, date, text comment. It is 2014 after all. We will look at many different examples.
Expert insights. Personalized for you.
129 
Let's personalize your content