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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. Every business brings a set of existing customers who are great candidates for additional sales from a partner-competitor. Marty Zwilling First published on Entrepreneur.com on 9/11/2015. Be cautious, but not paranoid.