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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions. You can do the same.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions. You can do the same.