How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Generating awareness through social media. Image source.
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