ConversionXL
JULY 8, 2021
For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. What’s our CPA? What’s our CPC?
Up and Running
MARCH 14, 2017
This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. The latter is more serious—if $100 in a PPC campaign cannot give you one lead, you’d better pivot hard.
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Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.
Occam's Razor
DECEMBER 9, 2013
Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).
ConversionXL
FEBRUARY 3, 2017
Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). CPA / Sub-Affiliate. Are you aware of your profit margin on every type of sale? Image Source. That might be… Coupon / Deal. Email Marketing.
crowdSPRING Blog
APRIL 6, 2015
Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value.
ConversionXL
MARCH 21, 2017
Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. While influencer marketing appears to be more common in B2C, this exampleth shows it can work in enterprise B2B companies as well.
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