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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.