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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

Today’s topic was Acquisition and Sustainment and Modern War. Some of the readings for this week included How the DOD Acquires Weapons Systems , The Planning, Programming and Budgeting Process , Acquisition Reform in the NDAA , Defense Primer on DOD Contractors , and on the Defense Industrial Base.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. by Chad Ruff, Chief Technology Officer at Swiftpage.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

CTO Hire 330
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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

This reduces the cost of customer acquisition, allows easy upgrades for service and new features, and improves customer loyalty in the face of new competitors in the market. Prioritize mergers and acquisitions early. Minimize one-time sales in your business model. Facilitate rapid growth through contracted resources.

Merger 386
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

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Technology, Innovation, and Modern War  – Wrap Up

Steve Blank

In our opening lesson , Ex-Secretary of Defense Ash Carter shared insights and experiences from his extensive and impactful career in DoD that included tours as Undersecretary for Acquisitions, Technology and Logistics, Deputy Secretary, and Defense Secretary.