A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM teams then began curating content and tagging it by use case, industry, and persona. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc.
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