A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.
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