The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.
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