The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. The leader is Alejandro Betancourt Lopez who is now the company’s president. million sunglasses units.

Viral 156

Viral Marketing Private Equity Los Angeles 156

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

Lead Generation 287

Lead Generation Marketing Viral SEM 287

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Viral Startup Cost Marketing 240

Hunter Walker

JANUARY 23, 2023

Media reporter Matt Belloni spoke with Michael Moses , the Chief Marketing Office of Universal Pictures, about how his team build the campaign for M3GAN and turned out an audience that was 50% under the age of 25. Numbers to DIE FOR…. I recommend you listen to the whole thing but here are some great excerpts.

Viral 83

Viral Internet Campaign Audience 83

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Viral Startup Marketing SEM 225

SoCal CTO

JUNE 15, 2011

Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. Later in this post, I'll talk about some of the downside of how they've made this viral. I'll explore a few of the social interactions that help with viral growth. Too Much Social Interaction?

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Viral Startup Networking Social Network 331

SoCal CTO

JUNE 15, 2011

Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. Later in this post, I'll talk about some of the downside of how they've made this viral. I'll explore a few of the social interactions that help with viral growth. Too Much Social Interaction?

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Viral Startup Networking Social Network 323

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then! Good comment community = viral blog.

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Viral Video RSS Audio 354

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe Social Media Campaign 162

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation Marketing Customer 120

For Entrepreneurs

SEPTEMBER 15, 2011

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. Hint, the most important factor is not the one everyone expects.)

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Viral Marketing Campaign Product 167

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Startup Vertical 149

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. The leader is Alejandro Betancourt Lopez who is now the company’s president. million sunglasses units.

Viral 78

Viral Marketing Private Equity Los Angeles 78

Mike Michalowicz

APRIL 2, 2014

Start one about your business, and let the virality begin. The post Wanna Go Viral? Behavioral Influence Business Technology Marketing Strategies Viral business secrets viral' Nothing spreads like a secret. Start A Secret. appeared first on Mike Michalowicz.

Viral 94

Viral Technology Marketing 94

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

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Viral Startup Marketing Channel 228

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? The post Six ways to make your site-app-product go viral. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 140

Viral Cost Marketing SEM 140

The Next Web

AUGUST 19, 2014

Is your app good enough to go viral? The post ‘Will it go viral?’: Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. This story continues at The Next Web.

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Viral Mobile Entrepreneur Developer 166

The Equity Kicker

DECEMBER 23, 2013

Pandodaily just published an analysis of The 20 most viral companies of the last decade. So the big takeaway here is that, seductive as it might be, a spurt of amazing viral growth and becoming everybody’s darling often doesn’t get you very far. More important is to deliver real and enduring value to customers.

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Viral PR Media Customer 102

Startup Professionals Musings

NOVEMBER 27, 2021

Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site. On the other hand, don’t assume that viral marketing is the only marketing you will need. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 356

Web Viral Internet Naming 356

Up and Running

JUNE 18, 2012

It’s the dream of every business to have a social media campaign that goes viral. So, how can you get your Tweets to go viral too? You can up your odds of having a tweet go viral simply by tweeting more and having more followers. According to a paper she co-authored, emotions are a key factor in the “virality” of tweets.

Viral 97

Viral Social Media Indiana Pennsylvania 97

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Startup 140

Mike Michalowicz

MARCH 29, 2013

Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before the Internet. The only thing that has changed, is that the gossip now happens even faster. Tell a few people (your best customers).

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Viral Marketing Internet Entrepreneur 115

Start Up Blog

JUNE 19, 2014

That’s the promise of something going viral. That’s the promise of being shared on the Verge or Buzzfeed or Viral Nova. But here’s the truth about that piece of viral marketing. But here’s the truth about that piece of viral marketing. Viral activity, in real terms is just scenery.

Viral 75

Viral Internet Entrepreneur Startup 75

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Startup 375

Startup Lead Generation Marketing Customer 375

The Equity Kicker

JUNE 18, 2014

These three conditions for creating virality were listed on Founders Notebook a month or two back: The most powerfully growing products do three things at once: 1.They They make you look smart to the people you invite. They give real value to you when the people you invite join.

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Viral Customer Founder Product 102

The Next Web

JUNE 29, 2012

Like every startup out there mine is also after the holy grail of finding our viral loop — our interpretation of “invite a friend and get 1 GB free” of DropBox. I cannot stress enough the importance of finding the viral loop. If you don’t have a critical mass of users or customers you cannot start thinking about going viral.

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Viral Startup Analytics Entrepreneur 117

Lightspeed Venture Partners

JANUARY 19, 2018

The post Ellen DeGeneres Rolls the Dice with Viral HQ Trivia Game appeared first on Lightspeed Venture Partners.

Viral 60

Viral Partner 60

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 170

Campaign Cost Viral Marketing 170

YFS Magazine

MAY 21, 2016

They'll not only improve reader loyalty, but they can boost your chances at viral success. Keep these simple tips in mind when creating content for your blog.

Viral 65

Viral Sales Marketing 65

YFS Magazine

JULY 23, 2016

Here are three important components any viral marketing campaign needs to pick up steam.

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Viral Marketing Campaign Sales 60

The Next Web

JANUARY 15, 2014

It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Running a startup can be a grind.

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Viral Cofounder Startup Founder 131

ReadWriteStart

FEBRUARY 2, 2011

But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock. If you want to see the virality of LaunchRock in action, search Twitter for "Maple Butter," a new project from Flowtown 's Dan Martell.

Viral 129

Viral Startup Cofounder Philadelphia 129

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. But what makes a video viral? What does it mean to go viral?

Viral 28

Viral Video Internet Advertising 28

Startup Professionals Musings

FEBRUARY 11, 2023

Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. At the same time, you can never let up on the work and the sweat required for continuous innovation, exemplary customer satisfaction, and staying ahead of competitors: Marketing is a never-ending challenge.

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Startup Sweat Equity Entrepreneur Salary 300

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

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Viral Internet Video Vesting 115