Viral Marketing And Word-of-Mouth Require Investment
Startup Professionals Musings
FEBRUARY 24, 2019
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Develop viral content. Seed viral activity.