Remove Acquisition Remove Distribution Remove Guerilla Remove Kenya
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. DoubleClick’s Guerilla Marketing Legacy. |. Kenya Dream Epitomizes The Art Of “Fun-raising” Philanthropy. |. Guerilla Marketing Fail – What I Learned From The Austin Police. |. from the Wharton School.

Naming 40