Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Buzzless – As noted in Buzz Kill , avoid incorporating trendy terms in your company and product names, as today’s buzzword darlings become tomorrow’s passé clichés. Smucker’s grew from a family-owned, small Midwestern business into a $4 billion, global enterprise. Expertcity was a great name for that business.
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