Lessons Learned: Validated learning about customers
Startup Lessons Learned
APRIL 14, 2009
The sales strategy currently leaves many customers completely un-served (those that don’t qualify for the founders’ personal time). Start using some of those customers as guinea pigs for a self-serve version of the product. Then we could focus on standardizing a product that could have an automated sales cycle online.
167 
Let's personalize your content