“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.
Hunter Walker
OCTOBER 14, 2024
With my previous experience in DTC , there is/was an underlying assumption that growth resembles a “hockey stick”. HW: What’s something you believed about the beverage business, or consumers, when you started which turned out to be completely wrong. How/when did you realize it? SR: So many to choose from!
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