Advertising Analytics SEO Social Bookmarking 
Startup Professionals Musings
OCTOBER 3, 2012
Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. It’s sharing features built into your web site content, like social bookmarking, emailing, or auto posting and interactive features like comments and voting.
Startup Professionals Musings
NOVEMBER 12, 2013
Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. There is still a place for paid advertising. Do them all.
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