Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for the Product Marketing group.

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Hearpreneur

MAY 9, 2018

The name of my business is BlueIvy Communications. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. That’s why it was naming my new company BlueIvy Communications made sense. However, mine did come first!!

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