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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The first logical step when you are based in Singapore is to start in a market you are most comfortable in conquering. It is logical and sometimes it is the right choice starting from Singapore, sometimes not. There are three market categories that startups from Singapore are likely to address: 1. Regional from day one (RD1).

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Making Social Media Work For SMEs

YoungUpstarts

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Building a following may mean subsidiary investments – for example, in advertising. This was the experience of Herschel Supply Co.,