Advertising Churn Rate Exit Strategy Forecast 
Up and Running
MAY 1, 2014
Your business plan isn’t complete without a financial forecast. Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising.
Up and Running
NOVEMBER 12, 2018
If you’re selling a box that curates hair products for wealthy, curly-haired men, you probably don’t want to use your marketing dollars to advertise to people outside of your demographic. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense.
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