Remove Advertising Remove Continuous Deployment Remove Conversion Remove CTO Hire
article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. SEM is a simple idea.

SEM 164
article thumbnail

Pivot, don't jump to a new vision

Startup Lessons Learned

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. As the CTO/VP Engineering, I was the worst offender. Because you are pushing your damn conference all the time. Case Study: Continuous deployment makes releases n.

article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

You need to make sure you dont get away from trying bold new things, using some combination of your vision and in-depth customer conversations to come up with the next idea to try. Case Study: Continuous deployment makes releases n. But where do those ideas come from in the first place? Buy a higher quantity 2.