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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. today, dec 22 here in Maldives) redirects to. Now this is not a unusual customer behavior. Why should care about offline at all? Let's get going.

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