YoungUpstarts

DECEMBER 9, 2013

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. That’s where word-of-mouth advertising begins.

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Customer Technical Review Florida Cofounder 170

YoungUpstarts

DECEMBER 1, 2013

Those words are most often uttered by small business owners in reference to marketing. Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Your one-time marketing failure has convinced you not to try again.

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Florida Cofounder Tampa Hiring 182

YoungUpstarts

MAY 8, 2014

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. At RME, we actually used marketing risk as a competitive edge. Holding resources in reserve. Putting it all on the line is a frightening prospect.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

NOVEMBER 15, 2013

Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Time is the most perishable resource of all.

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Florida Cofounder Tampa Technical Review 145