YoungUpstarts
DECEMBER 9, 2013
And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Customers require consistent care and investment.
YoungUpstarts
JUNE 23, 2014
If a prospective partner isn’t a good fit or if you don’t think a vendor’s services are worth the cost, verbalize that decision. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.
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YoungUpstarts
DECEMBER 1, 2013
Those words are most often uttered by small business owners in reference to marketing. Many business owners choose to cut costs and (at least attempt to) do more with less when what they really need is to hire new talent, invest more heavily in marketing, upgrade their machinery, or something else.
YoungUpstarts
MAY 8, 2014
Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Holding resources in reserve.
YoungUpstarts
NOVEMBER 15, 2013
Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.
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