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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design. One last thought.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Buy a higher quantity 2. of higher priced items 3. September 15, 2008 9:12 PM Hitchens said. . The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

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