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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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From Nothing To Something. How To Get There.

techcrunch.com

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory.