10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)
ConversionXL
OCTOBER 2, 2018
Brain activity was the only successful predictor of crowdfunding outcomes: “Neither average ratings of project likeability nor of perceived likelihood of success were associated with Internet funding outcomes.”. Only [Nucleus accumbens, or NAcc,] activity generalized to forecast market funding outcomes weeks later on the Internet.”.
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