YouTube Marketing And Analytics: A Primer For Magnificent Success
Occam's Razor
FEBRUARY 3, 2014
The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). How to measure (success)?
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