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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. Develop a personal board of advisors about that topic. it isn’t easy. Go seek out the experts.

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Less is More, More or Less

Steve Blank

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) Filed under: Customer Development , E.piphany.