Startup Professionals Musings
OCTOBER 9, 2023
A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Good traction on a limited rollout is great validation of a business model. Save your viral campaign and major inventory buildup for later.
Startup Professionals Musings
JANUARY 30, 2021
A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Good traction on a limited rollout is great validation of a business model. Save your viral campaign and major inventory buildup for later.
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Startup Professionals Musings
AUGUST 4, 2013
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
Startup Professionals Musings
JUNE 30, 2012
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
Startup Professionals Musings
APRIL 15, 2011
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
Steve Blank
FEBRUARY 12, 2015
Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. He managed chaos and uncertainty, and took action rather than waiting around for someone on his board to tell him what to do, and his decisions kept his company from dying.
Startup Professionals Musings
APRIL 5, 2010
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
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