Steve Blank

FEBRUARY 12, 2015

Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. If he already had an advisory board (formal and/or informal), add CEO’s who have been through this phase. If not, start one.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Startup Professionals Musings

APRIL 5, 2010

Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.

Business Model 120

Business Model Advisory Board Angel Investor Channel 120

Startup Professionals Musings

FEBRUARY 7, 2015

A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Save your viral campaign and major inventory buildup for later. Here again is your chance to make pivots for almost no cost.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

SoCal CTO

OCTOBER 5, 2010

Advisory Board. 5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Carpe Diem.

Technology 191

Technology Product San Francisco CTO Hire 191

Startup Professionals Musings

JANUARY 5, 2018

An advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Save your viral campaign and major inventory buildup for later. Here again is your chance to make pivots for almost no cost.

Product 137

Product Advisory Board Business Model Cofounder 137

mashable.com

AUGUST 20, 2011

Whether that’s a funny ringtone or an impromptu blast of Rebecca Black’s “Friday,&# coworking can be a great way to network, make friends and have a built-in advisory board of people from many different industries. Sign in with Facebook or Twitter to get started!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

Startup Lessons Learned

OCTOBER 11, 2009

This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) They discovered, as is true of many freemium and lazy registration systems, that easy is not always optimal.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Use them as a sounding board for corporate development issues. Advisory boards never amount to much.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ReadWriteStart

JUNE 20, 2012

But even as nonpaying users, these earlyvangelists are willing or eager accelerators of your viral growth. Moreover, they can be potential advisory board candidates. In Web/mobile apps, where multi-sided markets (separate users and payers) are often found, earlyvangelists can be users or payers.

Customer 119

Customer Advisory Board Engineer Cofounder 119

YoungUpstarts

OCTOBER 17, 2013

That being the case, social media campaigns should leverage the social aspect of social media, combined with its viral functionality, to create events that trigger engagement from followers in a new and exciting way. They can also act as an advisory board during a crisis. Brand Ambassadors: Recruit fans to spread the word.

Social Media 217

Social Media Media Curation Social Network 217