The Entrepreneur’s Essentials #15: The fallacy of risk in entrepreneurship
Austin Startup
MARCH 2, 2019
I’m a very risk adverse entrepreneur as a result of bootstrapping my first three businesses, almost failing on the fourth (Coremetrics) due to market timing (I was too early and didn’t predict the dot-com bust) and its overcapitalization, and being a mostly customer funded and very capital efficient on the fifth (Bazaarvoice).
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