Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. One last thought.
This is going to be BIG.
FEBRUARY 26, 2010
Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.
Startup Lessons Learned
SEPTEMBER 28, 2008
hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit. Labels: events , lean startup 5comments: Hitchens said. When will you be speaking? Can I go to one of them? September 28, 2008 6:13 PM Eric said.
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