article thumbnail

How to Build a Boss Brand [Part I]

Up and Running

We took an integrated approach, combining storytelling, video, and social media across multiple channels. If you’re creating or growing a startup, you’re likely thinking about: Getting off the ground: Creating and filing a company name, registration , tax ID, logos, business planning , social media, websites, marketing, and income streams.

article thumbnail

How to Build a Boss Brand [Part 2]

Up and Running

But even if you did get an MBA or a degree in business, in recent years the tools and technology available to small businesses have increased rapidly with the evolution of social media, influencer marketing, and digital marketing. We offer multiple options for profit sharing with bonuses and affiliate structure! Social media.