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How to Build a Boss Brand [Part I]

Up and Running

Then dive into the Marketing Plan and Operations. We also do this type of work in our retreats—we had two recent retreats to Cuba and Costa Rica, and one upcoming to Brazil! The key is simply to start—offer consultations, put together some value bundles like strategy sessions, or set up a system where you’re operating on retainers.

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How to Build a Boss Brand [Part 2]

Up and Running

I learned some of this strategy from Brendon Burchard and Chalene Johnson, but expanded on it to tie in influencers as ambassadors and affiliates. We offer multiple options for profit sharing with bonuses and affiliate structure! Think the Amazon or Airbnb of transformation. However, none of this prepared me to be an entrepreneur.