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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Affiliate marketing and link exchange agreements. They sold by minimizing the value of our features, and highlighted theirs.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Affiliate marketing and link exchange agreements. They sold by minimizing the value of our features, and highlighted theirs.