The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model
Steve Blank
MAY 3, 2011
Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. Within the week they were #6 in Google search results for “Stanford Admission Books.”. What are the key financials metrics for costs in your business model?
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